About Us

Not your average dog treat—because your dog isn’t average.

Who We Are

We’re a beach-loving brand with a passion for creating all-natural treats that dogs love and dog parents trust. From playful puppies to wise seniors, picky eaters to enthusiastic snackers—and every tail-wagger in between—we have the treat your dog will crave.

But what truly sets us apart?
We do it all ourselves.

We make every chicken chip in our own facility, from scratch. We source our own ingredients, run our own quality control, and oversee every step of the process—from the first mix to the final air-dry. That means we know exactly what’s going into your dog’s treat—and what’s not.

We gently air-dry each batch to preserve nutrients and deliver an irresistible flavor dogs go wild for. No shortcuts. No fillers. Just honest, feel-good snacks made with care.

Meet Our Best-Seller: Just Chicken Chips

Crispy, craveable, and made with 100% chicken, our Just Chicken Chips are a fan favorite for a reason. They’re naturally low in fat, high in protein, and available in three delicious options:

• Original – Pure, simple, and packed with protein
• Blueberry Boost – An antioxidant-rich bite for immune health
• Pumpkin Plus – Gut-healthy support for digestion and sensitive stomachs

These functional flavors do more than taste good—they treat your dog’s health. So when you reach for a treat, you’re not just rewarding them—you’re nourishing them.

Because we believe that better treats make for happier dog lives.